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UNMARKETING: Stop Marketing. Start Engaging. Revised and Updated - #3242

UNMARKETING: Stop Marketing. Start Engaging. Revised and Updated - #3242

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Overview

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Description:

We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers.

Customers want to be listened to, validated and have a platform to be heard – especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.

Product Details:

Author: Scott Stratten

Pages: 251

Publisher: John Wiley & Sons, Inc.

Publication Date: 2012

Format: Print


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